track email marketing

Facebook and Google constantly change their algorithms. And what’s working for you today may not tomorrow. The winds of algorithmic change are fickle and hard to predict. So, what can you do to keep your business and offerings in front of the right people? You can protect your online visibility with a tried-and-true method—email marketing.…

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fixing your website's seo

Most site owners know how to improve the SEO on a certain web page. You understand the importance of picking one solid keyword, optimizing your text, headers, and metadata around that keyword, and running a checklist to make sure you didn’t miss anything. Most WordPress users know the Yoast plugin, which gives you a very…

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Write Down Goals Success Rate

If you’ve realized by now, if your website appears on page 2 when you search for your keywords, then you are not getting the relevant traffic you deserve. Most marketers consider this page a dead zone. Therefore, for you to even come close to being at the topmost spot, you really need to know what…

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Marketing to Millennials

The Millennial generation is thought to be confusing and is often misunderstood but the truth is that Millennials make up a large buying demographic.  Companies are targeting this generation of consumers, but they are quickly learning that traditional marketing tactics don’t attract their attention like it did for older generations.  Let’s look at some of…

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Capture - Website Maintenance is the next Requirement for Successful Websites

Just like any software, websites require ongoing maintenance and updates, to keep the site working properly. Avoiding website maintenance is like not having regular oil changes on your car or truck. You wouldn’t drive your car very long if you didn’t look after it’s routine maintenance, would you? Well, the same process is true for…

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pexels photo 122164 1024x683 1024x683 - Can your overland business sell internationally?

Expanding your production or your sales internationally could be an extremely difficult decision. If you’re already doing well in your local market, the idea of growth into an international market might be very tempting for a business owner. But how do you know if you’re ready to expand and if an international market might be…

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pexels photo 128957 1024x683 1024x683 - How to improve your inventory management in your Overland business

Inventory management for a major part supplier or even a manufacturer can be one of the greatest sources of inefficiency within the Overland business. Without a proper inventory management system it’s possible that your business could simply be wasting hours every week which is magnified extensively through multiple employees and locations. Here are some top…

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